step 1 of 11 · welcome
for calgary operators

fill the room.
keep the brand.

we don't list you, sell ads against you, or auction your tables. we sequence three rooms a night for the city's most curated couples — and we book the seat on your end. zero listing cost. you keep your booking system. setup is twelve minutes.

38
avg. covers added per month on tuesdays after partners go live.
2.1×
what members spend per visit, vs. the calgary city average.
94%
of booking calls answered by your ai agent in under 8 seconds.

what every coupon platform got wrong

×bargain hunters showed up once, posted a one-star, never came back.
×you trained the city to wait for the deal — then your wednesday looked like every wednesday.
×your brand sat next to nail salons in a stack of green-banner spam.
×flat ad fees, regardless of whether anyone walked in.

what the plan actually does

·members are pre-curated by vibe. you get the right room, not the most rooms.
·four package tiers — so the discount only fires where you need it (slow nights, solo seats, premium booths).
·you stay editorial. one of three featured rooms a night. no comparison grid.
·$0 to list. you only pay back through redemptions you choose to honor.
step 2 of 11 · your room

tell us about the room.

two minutes. we use this to position you in the app — neighborhood, vibe, and which member tiers see your card first.

we use this to suggest sensible redemption caps. you can change them per package.
step 3 of 11 · your packages

pick the four packages that fit your room.

these are the four moments we sell to members. you decide which ones you want to play in. most rooms turn on three of four — many turn on all four. you can change this any time.

solo.
one seat

one person, walking in alone — drink at the rail, plate at the bar. members see this when they're browsing without a plus-one.

  • fills bar seats that would otherwise sit empty
  • no table block — it's a stool, not a four-top
  • tends to convert lonely tuesdays into regulars
38%
of solo members come back within 30 days
couple.
flagship

two people, one bill. this is the deal most members are here for. it's also where you build the highest-value habit on your most-margin nights.

  • shared plate + two featured pours, or your equivalent
  • caps per night so the price never dilutes your room
  • ~50% of all redemptions across the network
$42
avg. partner-set member price
baller.
premium

reserved table, premium pour, something they'll post. baller members are 4% of the audience but 22% of partner revenue — they're not hunting deals, they're hunting status.

  • protect a booth or chef's counter for them
  • not a discount — a bundled experience
  • thursday-saturday by default, members-only
22%
of partner revenue, from 4% of members
birthdate.
acquisition

our proprietary birthday product. one redemption per member per year, on or near their birthday. you decide the gesture — bubbly, dessert, table upgrade. a paid acquisition channel disguised as kindness.

  • acquisition cost stays inside one gesture
  • group of 4–6 attached to every birthdate redemption
  • $84 avg. payback per birthdate guest over the next 90 days
$84
avg. 90-day payback per birthdate guest
the rule we wrote down so we wouldn't forget it.

discounts where you don't need them are a tax on your margin. that's why every package is gated by who, when, and how many — never a blanket sale, never the whole menu.

step 4 of 11 · solo

build your solo deal.

one person, walking in alone. make it worth their solo trip. members see this card when they're browsing without a plus-one.

protect your bar — once these go, the card flips to "sold out tonight."
solo deal is live
toggle off to pause this package without losing config.
live preview · member view
tonight in inglewood
skunkworks distillery
bar · 6 min walk
solo
solo deal
featured tonight
featured cocktail + bar snack at the rail
$22 $14
step 5 of 11 · couple · flagship

build your couple deal.

two people, one bill. this is the flagship — most plan members live here. make this one count.

couple deal is live
flagship package — recommended on by default.
flagship math.

at $42, you give up about $19 on cogs vs. the walk-in. the couple stays for a second round on the menu (avg. $34) — so net new revenue is positive on the first visit, before any return.

live preview · member view
tonight in inglewood
skunkworks distillery
bar · 6 min walk
couple
date night
two of you · featured
shared charcuterie + 2 featured cocktails
$68 $42
step 6 of 11 · baller · premium

build your baller deal.

premium experience. reserved table. something they'll post about. baller members are 4% of the audience but 22% of partner revenue.

baller deal is live
limit per night for a tighter, premium feel.
positioning, not pricing.

baller members aren't here for a coupon. cap it at four. reserve a booth. add the host walk-over. that gesture is the product — the dollar value is just the receipt.

live preview · member view
tonight in inglewood
skunkworks distillery
bar · 6 min walk
baller
reserved booth
premium · limited
distiller's tasting + paired snacks + reserved booth
$155 $95
step 7 of 11 · birthdate · acquisition

set up your birthdate offer.

birthdate is our proprietary birthday product. members get one birthdate redemption a year, on or within seven days of their birthday. you decide the gesture at the table.

🍰
free dessert
🍾
glass of bubbly
🪑
table upgrade
🎁
house gift
🍽️
chef's amuse
custom
birthdate offer is live
members get the birthdate badge in their app on their birthday week.
this is a paid acquisition channel.

you'll feel like you're losing eight bucks. you're not — you're paying for an attached group of four to six new humans. across our partner network, the average birthdate guest pays back $84 in the next ninety days.

live preview · member view
it's your birthdate week
skunkworks distillery
birthdate gesture · inglewood
birthdate
for your birthday week
one per member · per year
complimentary dessert flight + a glass of bubbly for the table.
show your in-app birthdate badge at the table
step 8 of 11 · slow night activator

light up your slow nights.

pick your one or two slowest nights. we'll feature your room to members on those nights as a slow night pick — the room fills, the lights stay on, the staff goes home with tips.

calgary average covers · by weekday
mon
tue
wed
thu
fri
sat
sun
mon
tue
wed
thu
sun
why slow night converts.

members who'd otherwise stay home see your card with a real reason to come tonight. across the network, slow night is the highest-converting tile in the app — 28% view-to-book, vs. 18% on a normal weekday.

step 9 of 11 · ai reservation agent

meet your ai reservation agent.

free with every partner account. answers booking calls, confirms tables, sends reminders, tells the guest when their seat is ready. transcribes every call to your dashboard. toggle off any time.

ai reservation agent is on
default state. most partners leave it on.
J
jordan
▸ preview
R
riley
▸ preview
S
sam
▸ preview
we use this to tune the agent for your room. think of it as the brief you'd give a new host on shift one.
anthropic-grade voice model.

every call is transcribed to your dashboard. you can read or listen to any call within 60 seconds of it ending. nothing the agent says goes off-script — it can't quote prices or invent menu items.

tonight's calendar · live preview
tonight · 7 pm – 11 pm
7:00 couple · lin c. · 2
7:30 baller · khan m. · 2 · booth
8:00 solo · maya o. · bar seat
8:45 birthdate · eli r. · 4
9:30 couple · avery p. · 2
step 10 of 11 · closing the loop

every redemption, attributed.

the coupon problem in one line — you never knew if the deal really fired. qr attribution closes the loop in two seconds, on the same muscle memory your staff already has from menus. you do nothing. we build it in.

the coupon problem

×paper coupons walked off the table — half never matched a sale.
×your manager eyeballed them at the bar and hoped for the best.
×monthly statement was a guess — not a receipt.
×same code redeemed three times across staff shifts. fraud was real.

how qr attribution closes it

·receipt + redemption + identity merge into one event.
·two paths — payment-processor auto-match, or one-scan from any staff phone.
·zero training. qr menus already taught calgary how to scan.
·statement reconciles to your pos line-by-line, every monday.

pick your path. we wired both.

most rooms run zero-touch. the staff scanner is your fallback for cash, split bills, and walk-ups. you can use both — they just route to the same ledger.

zero-touch.
recommended

connect your payment processor once. when a member taps their card, we auto-match the order to their plan profile. like apple pay, but for redemptions. your staff does nothing.

  • stripe · square · toast · lightspeed · clover
  • matches by processor token + member opt-in
  • ~2-second post-charge webhook, no shift training
94%
of redemptions auto-matched at partner venues with stripe live
one-scan.
universal fallback

your server pulls up the plan staff app on their own phone. member shows their qr from the plan app. server taps scan. two seconds, done. it's a qr menu — backwards.

  • works on every server's personal phone (ios + android)
  • no extra hardware, no kiosk, no tablet, no install on your tills
  • fallback for cash, split bills, and walk-ups
2.1s
avg. scan-to-confirmed time across the network
we never see your customer-side payment data. we only get the attribution token your processor already issues for refunds.
auto-attribution is on
paid orders from plan members get matched to their redemptions automatically.
qr scanner enabled on staff phones
your team logs into the plan staff app with their work email. no install on your side, no devices to manage.
we'll text + email each teammate a one-tap link to the staff app. they sign in with the email above. revoke any time from the dashboard.
compliance, in one line.

auto-attribution rides the same token your processor already issues for refunds — no card numbers, no cvv, no pii beyond the member's first name. opt-in is handled member-side, in the plan app, on first visit.

the qr-menu trick.

every restaurant in calgary now uses qr menus. your staff already knows the gesture — pull out phone, point camera, tap. we just flipped the direction. instead of guests scanning your qr for a menu, your server scans the guest's qr for redemption.

staff app · server's phone
scanner ready · jess (server)
tonight at skunkworks
guest qr · couple package
✓ matched · 2.1s
lin chen · couple
$42 · table 4 · 7:30 pm
tip
if their card already matches a plan account, the scan happens silently — your server doesn't even open the app. zero-touch is the default.
step 11 of 11 · you're live

you're live, skunkworks.

your first drop lands in members' apps on friday, april 17 at 4:00 pm. we'll text you when the first redemption shows up.

live
skunkworks distillery
inglewood · bar · 64 covers
solo · $14 couple · $42 baller · $95 birthdate · gesture slow night · tue + wed
ai agent · on, voice: jordan
attribution · square auto + qr scan, both live
forwarding · (403) 555-0182
⏱ drop goes out in 2d 4h 12m
skunkworks .
inglewood · bar · partner since apr 2026

tonight at skunkworks.

live now — refreshes every 30 seconds. pulled from the ai agent + your booking system.
on the floor right now
22
covers seated, 4 plan members.
walking in next 60 min
14
12 confirmed by sloane, 2 walk-in tells.
tonight remaining
31
est. peak between 8:30 and 9:45 pm.
birthdates at table
2
eli r. · 4-top · 8:45 — bubbly already racked.
redemptions today
28
▲ 6 vs. yesterday
redemptions this week
163
▲ 12% vs. last week
redemptions this month
266
on track to hit 412 by april 30 — your best month yet.
package mix · today
solo 32% couple 50% baller 11% birthdate 7%
revenue by package · month-to-date
packageredeemedmember priceprofit / redemptionpackage profit
solo 86$14$6.50$559
couple 142$42$19.00$2,698
baller 21$95$44.00$924
birthdate 17$0 (gesture)−$8.00−$136
birthdate is a paid acquisition channel. it pays back through the next 90 days of return visits — avg. payback per birthdate guest: $84.
conversion rate · view → book
avg 18%
slow night28%
couple22%
birthdate19%
solo14%
baller9%
slow night is your highest-converting tile. it's also the lever you control most directly — switch it on for monday and you'll get more covers tonight than tomorrow.
revenue by night · this month

top vs. slow nights

your top night this month: saturday — $4,180. your slowest: tuesday — $612. slow night activator is lighting up tue + wed.
$890
mon
$612
tue
$1,140
wed
$1,720
thu
$3,260
fri
$4,180
sat
$1,360
sun
ai reservation agent · today + next 6 days
booking feed
14calls answered today
6.2savg. response time
0missed
agent
couple 5:30 pm lin c. concierge: jordan booked 11 min ago party of 2
baller 6:00 pm khan m. concierge: sam reserved booth · vip party of 2
solo 6:15 pm maya o. concierge: jordan walks in alone — bar seat party of 1
birthdate 7:30 pm eli r. concierge: riley birthday gesture: dessert + bubbly party of 4
couple 8:00 pm avery p. concierge: jordan first-time member party of 2
couple 8:45 pm tran k. concierge: jordan returning · 4th visit party of 2

your four packages · live controls

flip any package off without losing config. edit copy, price, or caps from the card. changes propagate to the app within a minute.

solo.
featured cocktail + bar snack at the rail.
member price · $14
couple.
shared charcuterie + 2 featured cocktails.
member price · $42
baller.
distiller's tasting + paired snacks + reserved booth.
member price · $95
birthdate.
complimentary dessert flight for the birthday guest, plus a glass of bubbly for the table.
gesture · house
filter
tonight · thu apr 17
14 confirmed · 2 pending · 22 covers
timeguestpackagepartybooked viastatus
5:30 pm
lin chen · returning
couple 2 sloane · voice confirmed
6:00 pm
khan miran · baller · 6 visits
baller 2 opentable confirmed
6:15 pm
maya okafor · first solo visit
solo 1 walk-in tell pending
7:30 pm
eli reyes · birthday week
birthdate 4 sloane · voice confirmed
8:00 pm
avery park · first-time
couple 2 opentable confirmed
8:45 pm
tran kai · 4th visit
couple 2 sloane · voice confirmed
9:30 pm
rosa ng · couple · regular
couple 2 opentable arriving
tomorrow · fri apr 18
28 confirmed · 4 pending · friday rush
timeguestpackagepartybooked viastatus
6:00 pm
james oduya · returning
couple 2 opentable confirmed
7:00 pm
priya menon · anniversary note
baller 2 sloane · voice confirmed
8:30 pm
marc chevalier · first-time
couple 2 opentable pending
9:15 pm
noor abadi · solo regular
solo 1 sloane · voice confirmed
this weekend · sat–sun
42 confirmed · saturday at capacity by 8 pm
timeguestpackagepartybooked viastatus
sat 6:30 pm
silvia romero · birthday week
birthdate 6 sloane · voice confirmed
sat 8:00 pm
haru tanaka · baller · 9 visits
baller 2 opentable confirmed
sun 5:00 pm
amelia ross · first-time
couple 2 opentable pending
attribution health · live

every redemption is attributed. you do nothing.

we close the loop two ways — auto-match through your payment processor, or a one-tap qr scan from any staff phone. both write to the same ledger.
142
square auto-match
18
staff qr scan
6
ai agent confirm
square · last sync 24s ago 3 of 3 staff phones logged in · jess, ari, manager
redeemed today
28
▲ 6 vs. yesterday — strong tuesday.
redeemed this week
163
▲ 12% vs. last week.
avg. ticket per redemption
$58
members spend 2.1× the calgary average per visit.
no-show rate
0.8%
vs. industry baseline of 12%. plan members are committed.
filter
whenguestpackagewhat they gotamountviastatus
tonight 5:32 pm
lin chen 2 guests · returning
couple shared charcuterie + 2 featured cocktails
$42 profit · $19
square complete
tonight 5:18 pm
maya okafor 1 guest · solo
solo featured cocktail + bar snack at the rail
$14 profit · $6.50
qr scan complete
tonight 4:54 pm
khan miran 2 guests · 6 visits
baller distiller's tasting + paired snacks + reserved booth
$95 profit · $44
square complete
yesterday 9:08 pm
eli reyes 4 guests · birthday week
birthdate dessert flight + glass of bubbly for the table
gift cogs · $8
sloane complete
yesterday 8:34 pm
avery park 2 guests · first-time
couple shared charcuterie + 2 featured cocktails
$42 profit · $19
square complete
yesterday 7:21 pm
rosa ng 2 guests · regular
couple shared charcuterie + 2 featured cocktails
$42 profit · $19
square complete
tue · 8:15 pm
james oduya 2 guests
couple slow night · half flight + share plate
$28 profit · $11
qr scan complete
tue · 7:42 pm
noor abadi 1 guest · solo regular
solo featured cocktail + bar snack at the rail
$14 profit · $6.50
square complete
tue · 6:55 pm
marc chevalier 2 guests · first-time
couple shared charcuterie + 2 featured cocktails
$0 cancelled · $0
cancelled
showing 9 of 266 this month
unique guests served
198
since you went live · apr 14.
repeat-visit rate
34%
a third of plan guests come back within 30 days.
avg. lifetime value
$184
across all visits, including non-redeemed return trips.
top regular this month
khan miran
6 visits · $612 lifetime · baller package.
filter
KM
khan miran
baller · regular
6
visits
$612
lifetime
3d
last seen
favorite booth: corner four-top. always orders the rye flight.
LC
lin chen
couple · returning
4
visits
$248
lifetime
today
last seen
always brings a +1. usually books for 7:30 on a thursday.
ER
eli reyes
birthdate · group of 4
3
visits
$378
lifetime
tonight
arriving
birthdate guest from feb. brought 4 friends, all became members.
HT
haru tanaka
baller · 9 visits
9
visits
$895
lifetime
sat
arriving
posts on instagram every visit. 18k followers. unofficial brand ambassador.
RN
rosa ng
couple · regular
5
visits
$310
lifetime
today
arriving
prefers the patio when weather allows. allergic to walnuts.
PM
priya menon
baller · anniversary
2
visits
$268
lifetime
tomorrow
arriving
tomorrow is her wedding anniversary. note in booking — handle with care.
NA
noor abadi
solo · regular
7
visits
$112
lifetime
2d
last seen
writes — comes in alone, sits at the rail, reads. don't interrupt unless asked.
JO
james oduya
couple · returning
3
visits
$182
lifetime
tomorrow
arriving
found you through the slow-night activator on a tuesday. stuck around.
SR
silvia romero
birthdate · group of 6
1
visit
$0
lifetime
sat
arriving
first-ever visit on saturday — birthdate group of six. opportunity.
next payout
$5,047
arriving in your account on monday, april 28. covers redemptions from apr 14 through apr 27. the plan handles tax remittance on member-side fees.
paid into
td canada trust · business
****  ****  ****  3982
paid out · this month
$3,892
includes apr 14–20 weekly settlement.
paid out · all time
$3,892
you joined the network on apr 14, 2026.
avg. settlement cycle
7d
friday cutoff, monday in your account.
platform fee
$0
we don't take a cut on partner-side payouts. ever.

monthly statements

tax-ready statements export as csv or pdf. each statement reconciles to your booking system row-by-row.

periodredemptionsgrosscogs (your est.)net to youpayout
april 14–20, 2026
96 $5,184 $1,292
$3,892
paid · apr 21
april 21–27, 2026
118 $6,712 $1,665
$5,047
in review · pays apr 28
april 28 – may 4 (open)
52 (so far) $2,816 est. $704
~$2,112
pays may 5

recent line items

drill into the current settlement window. each line corresponds to one redemption — gross less cogs gives you a net per row.

dateguestpackagegrosscogsnet
apr 26 · 8:34 pm avery park couple $42.00 $10.50 $31.50
apr 26 · 7:21 pm rosa ng couple $42.00 $10.50 $31.50
apr 26 · 6:08 pm khan miran baller $95.00 $23.75 $71.25
apr 25 · 9:08 pm eli reyes birthdate $0.00 $8.00 −$8.00
apr 25 · 8:42 pm noor abadi solo $14.00 $3.50 $10.50
how birthdate shows up here.

birthdate gestures show as negative net — that's the cogs without offset revenue. the payback ($84 avg) lands in future weeks as the same guest returns and redeems other packages. the statement always tells the truth at the row level.

partner portal v1 · the plan. need help? partners@theplan.club